Step by step.
Choose a stage to see the details. This keeps the complete process easy to scan while leaving the guidance close at hand.
We begin with a no-obligation conversation about your reasons for selling, your goals, and your ideal timeline.
Net proceeds, moving dates, and whether you need to buy first all change the strategy. We settle those before anything else.
I walk the home the way a buyer and an appraiser will, and note what helps the price and what quietly costs you money.
A CMA built on your street, not a citywide average: recent sales, active competition, and how long each took.
Homes priced correctly at launch consistently outperform homes that chase the market down. We set the number deliberately.
A prioritized punch list of repairs, decluttering, and touch-ups, ordered by return rather than effort.
Often light staging and editing of what is already there. Where full staging pays for itself, I will say so.
Professional photography, and video or floor plans where the property warrants it. Most buyers decide from the photographs.
Disclosures, survey, and MLS data are prepared carefully. Errors in the listing create doubt and cost negotiating power.
A written plan built around the property, the season, and the buyer most likely to want it.
MLS syndication, targeted social campaigns, and email to a buyer and agent database.
Scheduled to protect your routine, with feedback collected after every visit.
Feedback is reported honestly and, when a pattern appears, we adjust rather than wait.
Every offer is compared on net proceeds, financing strength, and risk of falling through, not headline price alone.
This is where a listing earns or loses real money. I negotiate every term deliberately.
Signatures, dates, and deadlines confirmed, and the file opened with title.
I prepare you for what an inspection typically finds, then negotiate the response.
I meet the appraiser with a comparable-sales package so the valuation reflects the work you did.
Payoff figures, title requirements, and utilities are coordinated ahead of the closing date.
You sign, funding follows, and the transaction closes cleanly.
The marketing plan.
Selling a home successfully takes more than placing it on the market. It requires thoughtful preparation, data-driven positioning, compelling presentation, targeted exposure, and consistent evaluation. Every property is different, so the plan is built around the home, its location, current market conditions, your goals, and the buyer most likely to want it.
The first two weeks generate the most traffic a listing will ever see. Everything is ready before the property goes live.
Buyers read days on market as a signal. A listing that sits invites lower offers, which is why the opening price matters so much.
Curb appeal, lighting, and decluttering do more for perceived value than almost any renovation.
Professional photography, and video or floor plans where they add real value.
Copy and photo sequencing written for how buyers actually scroll a results page.
Paid social and search campaigns aimed at the demographics most likely to buy your property.
Open houses and private showings scheduled to build momentum rather than fill a calendar.
Neighbors know people who want in. Local outreach is one of the most reliable sources of buyers.
Broker outreach and agent networking put the property in front of buyers who already have an agent.
Traffic and feedback are reviewed weekly, and the plan is adjusted while there is still time for it to matter.
Get My Complimentary Home Value
A personalized market assessment of your home, reviewed personally rather than generated automatically.
Talk it through with Sunny.
A private conversation about your goals and the path forward.